Guide

A data-driven marketing guide to TikTok

In this guide we’ll give you the TikTok 101 for marketers, including explanations of where it can excel, why it’s worthwhile, and what you can learn by taking a data-driven approach to harnessing the app. We’ll also highlight some best practice examples to help inspire you to get started today, and look to the future and how TikTok is likely to develop. 

Content

About the guide

What you'll get

We’ll give you the TikTok 101 for marketers, including explanations of where it can excel, why it’s worthwhile, and what you can learn by taking a data-driven approach to harnessing the app. We’ll also highlight some best practice examples to help inspire you to get started today, and look to the future and how TikTok is likely to develop. 

Why is TikTok marketing worthwhile?

TikTok has the highest social media engagement rate per post of any major platform, and a highly engaged audience presents great opportunities for valuable learnings. We have hand-picked some best practice examples.

Key takeaways

TikTok offers a huge range of marketing potential with much to be learned from campaigns there, but don’t let that overwhelm you. We end the guide with three steps to get your TikTok Marketing underway. 

TikTok
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