Actionable, relevant KPIsThe insights and KPIs produced in the report allow Folksam to effectively demonstrate the results of their communications work internally, as well as quickly take control in crisis situations, where swiftly optimizing communication output is of particularly high importance.
Folksam’s communications team requires an accurate, up-to-date overview of editorial coverage of their brand to facilitate their work and keep pace with media developments.
Who is Folksam?
Founded in 1908, Folksam is one of Sweden’s largest insurance companies, serving millions of customers and generating around 54 billion kronor in annual income. So ubiquitous that they insure every second family home and every second person in Sweden, Folksam is a Swedish household name.
In our quarterly Brand Insights reports, Whispr Group provides Folksam with a clear overview of the brand’s presence in editorial media, including insight on:
- How their spokespersons have performed
- How many articles in editorial media involved active work by their communications team
- How competitor performance in key subject areas compared during the time period.
Kajsa Moström is Folksam's Head of Press and is also responsible for external communications:
"We had a different media analysis partner before, and I didn’t feel like it truly captured the things we knew we needed to work on and develop. Whispr Group’s reports and analysis answer those key questions in a much better way".
What was their problem?
Folksam had previously struggled to gain a meaningful analysis of their media coverage that lived up to the standard required to ease their communications work, as well as demonstrate the results of that work in a way that could be universally understood in internal reporting.
Since becoming Folksam’s head of press in 2018, Kajsa Moström has worked to improve clarity, streamlining the number of spokespeople the company uses for example, and actively seeking evidence of the impact of communications work in order to answer key questions on what’s working, where there’s room for improvement, and how to act effectively in crisis situations.
Contact us and tell us about your challenges and objectives. During the initial talk we will discuss KPIs, data sources & your needs. Based on our initial discussion we will provide a tailored plan – all to ensure that you get what you need and when you need it by.
Based on our initial talk we will walk through our findings and discuss a suitable proposal to make sure you get value for your efforts. Additionally, we will review data sources and the KPIs set for a potential delivery. Once we are aligned we get going with the analysis.
Presentation of our findings. We will walk you though the report on site and ready to answer your questions. We will happily present our findings during a team meeting or similar.