Concrete recommendationsWhispr Group’s solution combined cutting-edge AI with the expertise of our analysts to deep-dive on the most relevant audience profile for the campaign, providing qualitative and quantitative benchmarks, and concrete recommendations on how to effectively engage them.
Raising awarenessVera are able to better tailor their campaign activities to maximise engagement potential, increasing their chances of raising awareness about the campaign among the most relevant groups, and better hone in on the types of partners and backers to approach with the campaign going forward.
Direction for the futureThe analysis has also helped provide direction to Vera for future phases of the campaign, thanks to insights uncovered on other audiences key to their goal of tackling mass incarceration.
Campaign InsightsVera sought insights on the campaign’s target audience, as well as the messaging, platforms and messengers that would best reach them.
Who is the Vera Institute of Justice?
The Vera Institute of Justice is an independent, nonprofit national research and policy organisation which works to secure equal justice, end mass incarceration and strengthen families and communities across the US.
One way Vera pursues positive change is through educational campaigns designed to inform the public and provoke action from public officials. The forthcoming County Jail Blues campaign which Whispr Group assisted with is one such example.
What was their problem?
Budget is always a concern for any campaign but as a non-profit Vera have to be particularly mindful of making the right decisions on how to allocate their marketing spend, and be as efficient as possible at maximising return on investment. All while striving to achieve their ambitious goal of changing excessive incarceration in the US.
In their County Jail Blues campaign, Vera tackles the jail boom in rural, small town America, seeking to educate, engage voters in these areas and start informed conversations with public officials about the alternatives to jail expansion. It has partnered with a number of figures in the Country, Blues and Americana music world to help spread the message and spark discussion.
Vera wanted data insights on their most relevant audience profiles and how to target and most effectively reach them. What kind of messaging would motivate them to take action? Which formats would strike a chord and engage? And what platforms are best suited to deliver it all? Whispr Group’s Topic & Campaign Insights Report provides concrete, fact-based direction for those challenges.
Contact us and tell us about your challenges and objectives. During the initial talk we will discuss KPIs, data sources & your needs. Based on our initial discussion we will provide a tailored plan – all to ensure that you get what you need and when you need it by.
Based on our initial talk we will walk through our findings and discuss a suitable proposal to make sure you get value for your efforts. Additionally, we will review data sources and the KPIs set for a potential delivery. Once we are aligned we get going with the analysis.
Presentation of our findings. We will walk you though the report on site and ready to answer your questions. We will happily present our findings during a team meeting or similar.