After the On-Demand Webinar you will know how you get started, and become familiar, with the following key points:
- KPIs are not a "goal" they are a method to reach your business objectives.
- 3 relevant KPIs are not enough! Set KPIs that follow the buyer's journey - from cold and uninformed to happy customer and fan.
- Set KPIs that support your business objective in three stages, "promote", "inform" and "entertain". How to leverage these in a marketing mix.
- Length: 25min
- Suitable for: All
(something new for the expert, get started as a rookie)
About our host of the Insight Webinar;
Jesper Dahl is responsible for our strategic delivery, he has been in the digital industries for ten years and is a repeat lecturer at Berghs School of Communications. He has a degree in Strategic Design and Management from Parsons the New School for Design.