Sooner or later every brand will encounter a crisis situation where communicating effectively and efficiently is of the most vital importance. When you have no time to waste, data insights remove guesswork from that critical period – provided you know how to harness them.
In this video guide, Whispr Group PR & Communications expert (and Intelligence Product Director) Simon Scharfstein explains:
In this video guide, Whispr Group PR & Communications expert (and Intelligence Product Director) Simon Scharfstein explains:
- How data can be used to create a clearer picture in a fast-moving crisis
- How it can provide concrete direction for when, where and how to communicate effectively
- And the learnings that data insights can provide to help make sure you are netter prepared for the next crisis, or even avoid it becoming a crisis in the first place.
