Whispr Group Black Friday 2021 Analysis – what products do consumers want & where is there risk of fatigue?

  • October 14th, 2021
  • 15:00-15:45 (STHLM) / 9:00-09:45 AM (NYC )
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The Coronavirus pandemic ensured that Black Friday 2020 was like no other, with consumer conversation data reflecting fatigue among a public who had been stuck at home and targeted by even more marketing than usual.

But the continued opening of society this year means yet another landscape shift is underway, and marketers need to be on top of the latest data to make sure their campaigns are fit for Black Friday 2021 – one that analysis shows will be significantly different from 2020.
Join us on October 14th as Whispr Group's Insights Expert Jonas Nilsson presents the findings of the Whispr Group Black Friday 2021 analysis, where we will provide insights on among other things:

  • The product categories that are increasing and decreasing in popularity among consumers in the build-up to Black Friday. Who are the potential winners and losers this year, and which segments should be most proactive?
  • The markets with the most potential for Black Friday marketing growth according to the latest data.
  • How much sustainability concerns really colour consumer discussion of Black Friday according to data.